With graduation season just around the corner, one dress in particular has captured the attention of students across the country, becoming the most coveted outfit of the moment.

The Viral Dress Phenomenon

The dress in question is Sherri Hill’s style 57250, a strapless blue floral design with a satin corset and chiffon ruffled skirt with a slit. This design gained popularity after a viral TikTok video by model Ida Zeile in October 2024, racking up nearly 9 million views.

@sherrihillofficial @Ida Zeile glowing in her #SherriHill gown ✨ #RedCarpet #Sparkle #Dress #Fashion ♬ Bang the Drum All Day – Todd Rundgren

Unprecedented Demand

Despite its $750 price tag, the dress has quickly sold out at numerous retailers, with students willing to pay full price or even more to secure a piece. Some stores have reported months of backorders and a flood of daily inquiries.

Shifting Fashion Trends

Traditionally, students avoided wearing the same dress as their peers. However, the popularity of this design has led many to prioritize dress acquisition over exclusivity, marking a shift in youth fashion norms.

The viral prom dress phenomenon highlights how social media can influence fashion trends and consumer behavior, especially among young people.